Selasa, 02 September 2014

Samsung Gear S Strap bertahtakan kristal Swarovski untuk mereka yang ingin menonjol dalam fashion dan gaya hidup


Samsung Electronics dan Swarovski, pemimpin global dalam fashion kristal dan perhiasan, hari ini mengumumkan rilis dari Samsung Gear S Strap, tambahan terbaru ke Koleksi “Swarovski for Samsung”. Kolaborasi eksklusif ini merupakan perpaduan dari pengerjaan khas Swarovski dan keahlian teknologi Samsung. Gear S Strap stylish menambahkan cahaya yang mencolok dengan Samsung Gear S, perangkat smart wearable yang paling up-to-date untuk meningkatkan pengalaman smart wearable.

"Salah satu aspek penting dalam perangkat wearable adalah menyediakan beragam pilihan bagi konsumen untuk bebas mengekspresikan rasa dan gaya mereka sendiri," kata Lee Young-hee, Executive Vice President Global Marketing, Divisi IT & Mobile (IM) di Samsung Electronics. "Kerjasama berkelanjutan kami dengan Swarovski seperti diperlihatkan dalam Gear S Strap baru, memungkinkan kita untuk tetap di depan tren dan dalam desain dan gaya termutakhir."

Samsung Gear S Strap dihiasi dengan potongan kristal Swarovski yang sempurna yang melengkapi desain melengkung dari Gear S yang elegan. Produk ini dibuat dengan produk Swarovski yang benar-benar baru, Crystal Fine Mesh, yang baru saja diluncurkan pada bulan September 2014. Produk baru yang inovatif ini mengintegrasikan kristal langsung ke Strap dari jaring logam yang membuatnya menjadi salah satu produk yang paling eksklusif di berbagai lini Swarovski. Swarovski Crystal Fine Mesh telah digunakan oleh merek-merek terkenal di industri fashion. Aksesori unik ini memberikan pengguna Samsung Gear S sebuah kesempatan eksklusif untuk bergaya dalam bentuk ekspresi diri yang segar melalui perangkat wearable mereka.

"Samsung dan Swarovski berbagi komitmen untuk membawa produk berkualitas tinggi yang sangat diinginkan untuk pasar konsumen," kata Christoph Kargruber, Executive Vice President Global Marketing, Swarovski Professional. "Bersama-sama kita akan terus menulis kisah sukses yang kita mulai dengan koleksi 'Swarovski for Samsung'."

Swarovski Gear S Strap akan tersedia di toko online Samsung dan pada Samsung Experience Stores mulai bulan Oktober. Selain itu, koleksi "Swarovski for Samsung" lebih lanjut akan diperluas dengan back cover untuk perangkat unggulan Samsung berikutnya.



Samsung collaborates with Swarovski to design an exclusive strap to complement the chic design elements of the Gear S

​Seoul, Korea – September 2, 2014 – Samsung Electronics Co., Ltd. and Swarovski, the global leader in cut crystal and fashion jewelry, today announced the release of the Samsung Gear S Strap, the latest addition to its “Swarovski for Samsung” collection. This exclusive collaboration represents a distinctive union of Swarovski craftsmanship and Samsung technological expertise. The stylish Gear S Strap adds a striking radiance to the Samsung Gear S, the most up-to-date smart wearable device enhancing the smart wearable experience.

​“One of the key aspects in wearable devices is providing diverse options for consumers to freely express their own taste and style,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung. “Our ongoing collaboration with Swarovski as demonstrated in the new Gear S Strap, allows us to stay ahead of trends and on the cutting-edge of design and style.”

​The Samsung Gear S Strap is adorned with Swarovski cut crystals that perfectly complement the chic, curved design of the Gear S. It is made with a completely new Swarovski product, Crystal Fine Mesh, just launched in September 2014. This new innovative product integrates the crystals directly into the Strap’s metal mesh making it one of the most exclusive products in the Swarovski assortment. Swarovski’s Crystal Fine Mesh is already being used by top brands in the fashion industry. This unique accessory provides Samsung Gear S users with an exclusive opportunity to revel in fresh forms of self-expression through their wearable device.

​“Samsung and Swarovski share a commitment to bringing high-quality, highly desirable products to the consumer market,” said Christoph Kargruber, Executive Vice President Global Marketing, Swarovski Professional. “Together we will continue to write the success story we began with the 'Swarovski for Samsung' collection.”

​The Swarovski Gear S Strap will be available on the Samsung online store and at experience stores starting in October. In addition, the “Swarovski for Samsung” collection will further expand with back covers for Samsung’s next flagship device.

​About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

​About Swarovski

Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honour the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries, 25,135 employees and revenues of 2.38 billion Euros in 2012. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasive), Swarovski Crystal Business forms the Swarovski Group. In 2012, the Group generated revenues of 3.08 billion Euros and employed 30,600 people.



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